Most AI training teaches tools. We change how you work.
AI upskilling for teams. Live, expert-led programs built around your roles, your tasks, and your tools.
We close the gap between AI investment and AI performance.
Most teams already have AI tools. The hard part is turning access into consistent, confident use- by changing how your team works, thinks, and creates value.
From AI curious to AI capable. Wherever your team is at today, we’ll help build practical AI capability that sticks, and scales.
We have a front-row seat inside teams building AI capability and adoption. No matter the size, seniority, or sector – this is where things get stuck, and how we fix them.
We’ve invested in AI tools, but adoption across the team is patchy.
Get your team set up and confident working inside the tools you’re already paying for.
Most AI training is too generic. It’s not designed for our team or our tools.
Tell us about your business, and we customise our demos to your industry, workflows, priorities and tech stack.
We’re worried about data safety, risk and compliance.
Responsible AI is woven through every session, so your teams build safe habits from the start.
We need real results, not another tips-and-tricks tool workshop.
Follow-up clinics, takeaway tasks and progress measures turn training into behaviour change.
Trusted partners
We train and advise teams at some of the world’s biggest brands—helping them use AI to work smarter, move faster, and drive real ROI.
Our Training Programmes
From AI curious to AI capable. Pick the programme that fits where you are – or stitch a custom pathway across all four. Click to explore.
AI Core Skills
The foundation every team needs. Build a consistent baseline across a mixed-maturity group - safe use, effective prompting, and practical habits embedded into daily work. Includes pre and post assessment and drop-in clinics for habit reinforcement.
Format
Live online or in-person
Duration
3 modules × 90-120 min
Best for
All teams, mixed maturity
We don’t teach tools. We track behaviour change.
From session outcomes to commercial impact – every programme tracks what actually changes.
Reaction
Post-session surveys. Relevance, engagement, perceived value-for-time.
Learning
Pre & post capability assessment. Confidence uplift, per skill area, per person.
Behaviour
AI usage uplift. Actionable commitments tracked. Habit change measured at 30 & 90 days.
Results
Efficiency, effectiveness, custom assistants built & used, campaign impact — translated to dollars.
Meet your instructors
We bring over 35 years of combined hands-on marketing experience, helping teams navigate the biggest shifts in the industry. From getting online to going mobile-first, keeping up with changing channels, and now AI, they’re experts at guiding teams through it all with practical advice that’s easy to apply and delivers real-world results.
Over 35 Years of Marketing Experience
We help marketers and teams take their skills to the next level and achieve smarter, faster, better marketing with our live AI courses.
Co-design. Not off-the-shelf .
From session outcomes to commercial impact – every programme tracks what actually changes.
Discover
Readiness survey + leadership priorities. We map where your team is today.
Design
Built with you - around your real tools, real workflows and real outcomes.
Develop
Session focus, demos, outcomes and use cases built to add the most value and impact.
Deliver
Practitioners, not presenters. Live, hands-on sessions with guided demos and takeaway resources.
Deploy
Drop-in clinics + adoption support. We stay with you so learning becomes doing.
What this means
for your team
Training is mapped to your tools and workflows
Leaders align on the real priorities
Sessions focus on relevant use cases
Teams leave with practical resources
Adoption support continues after the workshop
READY WHEN YOU ARE
Let's build the right programme
for your team.
Tell us where your team is at with AI, and where you want them to be.
From custom programmes to AI strategy days and full skills learning pathways; we’ll figure out the best way to get you there.
Frequently asked questions
We bring over 35 years of combined hands-on marketing experience, helping teams navigate the biggest shifts in the industry. From getting online to going mobile-first, keeping up with changing channels, and now AI, they’re experts at guiding teams through it all with practical advice that’s easy to apply and delivers real-world results.
Do I need prior experience with AI?
No prior AI experience is required. This course is designed to be beginner-friendly, breaking down complex concepts into easy-to-understand lessons. We guide you through everything step-by-step, so you’ll feel confident using AI in no time.
What happens if I can’t make a live session?
We recommend attending all live sessions to get the most out of the course. They’re where you’ll dive into the tools, ask questions, and get real-time feedback. It’s the quickest way to apply your skills and see results. But if you can’t make a session, no worries—you’ll have 90 days to access recordings and resources at your own pace.
What kind of support will I have during the course?
You’ll have access to live sessions, optional drop-in Action Labs, and a dedicated community space for ongoing support. In addition, we provide follow-along worksheets, recorded demos, and guided walkthroughs to ensure you can apply what you’ve learned week by week. We’re here to answer your questions, help tackle roadblocks, and guide you step by step.
How long can I access the course materials?
You’ll have access to all course materials, including session recordings, toolkits, and resources for 30 days after the course ends. This gives you plenty of time to revisit content and complete any tasks or assignments at your own pace after the course is completed.
Can my team do this training?
Absolutely! We offer tailored in-house training and team packages. Reach out for team pricing, and we’ll customise the program to your team’s goals, AI strategies and systems access ensuring everyone is aligned on how to use AI effectively across your marketing efforts.
How will this course help me prove AI’s value to my team or boss?
This course is designed to give you hands-on experience with AI, helping you save time, streamline workflows, and drive smarter marketing. By the end, you’ll be equipped with the tools and confidence to show how AI can positively impact your team’s efficiency and results.
Our latest resources
We’ve spent the last two years working with some of the world’s biggest marketing teams, figuring out exactly how to make AI work. Now, we’re sharing the best insights, tips, and strategies with you.
WHY AI ADOPTION STALLS?
Sound Familiar?
We have a front-row seat inside teams building AI capability and adoption. No matter the size, seniority, or sector – this is where things get stuck, and how we fix them.