Speaking & Events
We serve up keynotes, workshops and events with a difference. We skip the lectures and techy jargon and share insights, knowledge and practical tips you can start using right away.
Conferences
Most AI talks leave you with more questions than answers. Ours don’t. We run keynotes, breakout sessions, and conference facilitation designed to inspire and action AI adoption.
Keynotes
No hype, no jargon—just straight-talking insights on what actually works.
Break Out Sessions
Hands-on, interactive sessions tailored to the audience in the room.
Conference Facilitation
Moderation and facilitation that delivers real, actionable takeaways.
Catherine and Steve make AI practical, hands-on, and relevant to real marketing challenges. With Catherine’s deep marketing strategy expertise and Steve’s technical know-how, they don’t just talk about AI’s potential—they help teams pinpoint how to apply it in ways that drive real business impact.
Andrew Everingham
Founder & CEO | CAPITAL-e | Leaders in Executive Engagement
Catherine is a rockstar. She’s enthusiastic, engaging and entertaining – your audience will love her. More importantly, Catherine knows her stuff. She inspires seasoned marketing professionals, and is also able to connect with broader executive and operational teams with her actionable learnings and practical tips that you can implement from day one across a multitude of disciplines.
Darren Steinhardt
Managing Director
Thanks Catherine & Stephen – it was fantastic for Visit Victoria to partner with you both for the digital essentials session. We’ve had lots of positive feedback from the industry on the content from your session and overall the conference has met our key objectives to support tourism operators.
Chris Rundle
Chief Digital Officer, Visit Victoria
Facilitation
AI isn’t a plug-and-play solution—it needs the right processes, mindset, and structure to deliver results. Our facilitation sessions help marketing teams cut through AI confusion and build a practical roadmap to AI adoption.
AI Strategy Alignment
Ensuring AI supports business goals, not just random pockets of experimentation.
Process Mapping
Guide teams to map workflows, identify inefficiencies, and pinpoint where AI can drive efficiency, automation, or smarter decision-making.
Cross-collaboration
Ensure teams not only adopt AI safely and responsibility, but integrate it in ways that deliver real impact.
What a valuable, energising planning day. You made something complex feel simple. The activities were really engaging – we mapped key processes, uncovered blockers, and left with a focused plan we’re ready to get started on.
Frances Buccheri
Executive GM, Marketing and Communications (Global)
Stephen Toms and Catherine Toms, thank you so much for your time yesterday. Tough audience and you did a great job engaging them. Thought provoking and full of energy.
You stimulated a lot of discussion at our agency dinner last night.
Stuart Jaffray
Managing Director at Green Hat
Your session was brilliant. Clear, well-structured, and achieved so much in just three hours. You kept big personalities on track and the impact has been immediate — it’s changed how we work, sped up decision-making, and saved us a tonne of time in meetings
Christine Wright
Chief Executive Officer, Bluefin Resources
Round Tables
Leaders know AI is important—but do they know how to use or implement it effectively?
These sessions not only drive strategic clarity but also position you as a thought leader, demonstrating your expertise in leveraging AI for real business impact.
Huge thanks for leading such a valuable session. The content hit the mark — practical, engaging, and sparked some brilliant conversations about AI and the future of marketing. Exactly the kind of discussion we wanted to create.
Simon Hickox
Director, APAC Marketing, Seismic
Loved lunch and meeting you so much. Content was brilliant (but never fight food 😋) – can’t wait to get a hold of it – I’ll be sure to make the next deep dive.
James Kissell
Global Head of Agile Marketing - Fujitsu
The session was great! It was highly engaging, very accessible and a lot of fun. We learned so much, including a lot of simple, practical knowledge we could put into place straight away. Thanks again for facilitating this workshop for us!
Patrick Pragasam
Partner Program Manager at Fronius Australia
Panels
We’re happy to sit on panels, lead discussions, or challenge the usual AI clichés with a business-first approach. Whether it’s debating AI’s impact, unpacking real case studies, or calling out the nonsense, we keep the conversation engaging, insightful, and (most importantly) useful.
Our latest resources
We’ve spent the last two years working with some of the world’s biggest marketing teams, figuring out exactly how to make AI work. Now, we’re sharing the best insights, tips, and strategies with you.
