AI Marketing Accelerator
A 12-hour live programme for marketers who want to ship smarter campaigns, faster — without the AI overwhelm. Built by operators, taught in real-time, with a toolkit you’ll use the next morning.
Course Access: $990 AUD
Start learning now. Join the live cohort next.
The AI Marketing Accelerator gives you the best of both worlds: instant access to the recordings from our most recent live cohort, plus a seat in the next live intake. Once you enrol, you’ll get immediate access to training recorded just four weeks ago, so you can start learning before the live sessions begin.
Next Cohort
October Live Dates
Who is this for?
Designed for marketers, strategists, brand builders, creatives, copywriters, data analysts, and anyone in marketing looking to get ahead with AI.
Marketers & Content Creators:
Do more with less. AI helps you create faster, personalise smarter, and improve results—without extra stress, hours and work.
Marketing Leaders:
Work smarter, not harder. AI streamlines decisions, automates tasks, and drives growth— without needing to be a tech expert.
James McIntrye
Customer Experience and Growth Marketing Leader @ JMCX
Anne Ricci
Brand Planning & Positioning Specialist @ Marca Brand Strategy
Erin Williamson
CMO | Brand & Marketing Leader @Paramount Retail
What you'll learn
AI is transforming marketing, enabling us to rethink every step of our marketing from the ground up. This course gives you the skills you need to stay ahead. In just 12 hours, you’ll:
Master High Impact Tools
Get hands-on with the best AI tools, learn how to get the most out of them and integrate them into your marketing workflows for faster, better results.
Deliver Faster, Smarter Marketing
Learn new skills that dramatically accelerate your marketing potential - steal rock-solid, tried and tested tactics from the best, real-world marketing teams.
Feel Confident With AI Assistants
Save hours with our toolkit; prompts, templates, blueprints, and cheatsheets that actually work. Start using AI the right way - without the overwhelm.
Implementation and Growth
Streamline your marketing workflows, save time and improve outcomes with proven AI strategies that deliver real results and drive business growth.
12 hours to smarter, AI-driven growth
Go from curious beginner to confident AI marketer in just 12 hours. Designed for busy marketers, this course features 6 live, value-packed sessions, daily challenges, take-home resources, and drop-in clinics —everything you need to get up to speed fast.
If you've ever thought, "I know AI is important, but I don’t know how to make it work for me," you're not alone. AI is already transforming the way we work—79% of companies are expanding their use in 2025, and 92% of leaders say AI literacy will be essential within the next few years.
Yet, most professionals haven’t had real training and are still figuring it out as they go.
This session gives you a clear, practical roadmap—where AI is making the biggest impact, how to integrate it into your workflows, and what you need to know to start getting real results. No hype, no tech jargon—just strategies you can apply immediately.
What you’ll learn?
- The Value of AI: How AI drives smarter decisions, higher profits, and faster business growth across marketing, sales and operations.
- AI Tech Made Simple: A non-techy guide to machine learning, natural language processing (NLP), generative AI, and automation for business professionals.
- Spotting AI Opportunities: Benchmark where AI is showing up and driving the most impact in real teams and business scenarios.
- Data Privacy & Ethics 101: Learn the essentials of using responsible AI to protect privacy, avoid bias and build trust with customers and stakeholders.
Takeaway Resources & Activities:
- Daily Challenge: Identify quick wins and high-impact areas in your workflows where AI can save time, simplify processes, and drive better results.
- AI Task Tracker: Identify where AI can save time and deliver the biggest impact fast for your specific business needs.
- Process Mapping Template: Visualise key workflows to uncover bottlenecks and pinpoint where AI can streamline processes.
Most people barely tap into AI’s real potential. They use it for quick tasks, write basic prompts, then get frustrated fixing average outputs. They’re paying for AI tools but only tapping into a fraction of their capabilities. Worse, they start from scratch every time instead of building structured, repeatable workflows.
This session shows you how to train your AI assistants properly, optimise memory and outputs, build Assistants, and audit your tech stack to make AI work harder for you; without adding yet another tool to the pile. You’ll walk-away with smarter, more scalable AI workflows that a team of AI Assistants that deliver real results.
What you’ll learn?
- Your AI Team – Hands-on with Claude, Gemini, Copilot, ChatGPT and Perplexity to compare performance and match them to key tasks.
- Optimising Your AI Setup – Use folders, memory settings, and structured processes to stay organised and improve consistency.
- AI Workflows – Stop using AI tools in isolation—learn how to connect them into workflows for better, faster results.
- Avoid Tool Overwhelm – Learn how to start with what you’ve got, identify gaps, and only add what’s needed to make AI work smarter.
- Build Your Own Custom GPT – Live demo; create and customise AI assistants tailored to your workflows.
Takeaway Resources & Activities:
- Build Your Own Assistant Agents – Step-by-step guide to creating and customising an AI assistant for your most time-consuming tasks.
- Set Up Your AI Assistants – Optimise ChatGPT, Claude, or Gemini with custom instructions, memory settings, and integrations.
- AI Tool Comparison Worksheet – Match AI assistants to your specific tasks.
- Tech Stack Audit Worksheet – Assess your tools, uncover gaps, and maximise what you already have.
Ditch the endless Googling and manual research. You’ve got a goldmine of unstructured data—research reports, competitor insights, sales calls, and customer feedback—but making sense of it is tricky and time consuming. This session shows you how to use AI to extract insights and fast, and turn them into sharp strategies, compelling positioning, and marketing plans that connect with your customers and drive conversions.
What You’ll Learn:
- AI-Powered Research – Master tools like Gemini Notebook LM and Perplexity to speed up research and extract insights—no more hours spent crunching data.
- Advanced AI Prompting – Learn how to craft precise prompts that get AI to deliver deeper, more meaningful insights.
- AI-Driven Data Analysis – Turn call transcripts, customer feedback, data and reports into structured, usable insights.
- Customer Intelligence & Segmentation – Identify buying signals, pain points, and competitor gaps—then ideate with AI on new messaging and positioning concepts.
- Deep Research & AI Reasoning – See how AI is evolving to analyse multiple sources, connect dots across data points, and deliver sharper, more strategic insights.
- From Insights to Action – Use AI-driven research to craft positioning, sales proposals, and marketing strategies that resonate.
Resources & Action Plan:
- Daily Challenge – Use AI to extract three actionable insights from market research.
- AI Research Framework – A step-by-step guide to smarter AI research.
- Insight Extraction Template – Structure unstructured data into clear takeaways.
- Advanced Prompting Guide – Get AI to deliver sharper, more useful results.
Most AI-generated content is crap. Weak prompts lead to robotic outputs that take hours of fixing, and marketers worry about brand voice, authenticity, and copyright ownership.
The problem isn’t AI—it’s how we’re using it. AI tools—just like a hired copywriter—can’t mirror your style without the right training.
This session breaks down what AI can (and can’t) write, where it fits in your workflow, and how to use it without compromising creativity or quality.
What You’ll Learn:
- AI Content System – What AI can (and can’t) write, where it adds value, and where human creativity is essential.
- Brand Voice Training – Live demo; 3 simple steps to teach AI your specific tone, style, and formatting rules for consistently on-brand content.
- Smarter Content Creation – Draft, refine, and repurpose content across emails, marketing copy, social posts, reports, and presentations.
- Advanced Content Prompts – Simple techniques to get high-quality, relevant outputs every time.
- Faster Editing – Use AI to enhance clarity and persuasion without losing your authentic voice.
Resources & Action Plan:
- Daily Challenge – AI Brand Voice Setup: Train AI tools to follow your unique tone, style, and formatting. Test-drive using AI to refine a piece of content and improve clarity, tone, and engagement.
- AI Content System – A structured approach to using AI for content without losing creativity or quality.
- Writing Frameworks: Test-drive proven prompts to create engaging content for various platforms and goals.
Marketers and business leaders all face the same challenge: making complex ideas simple and creating compelling content. Whether it’s for marketing campaigns, sales decks, or data-driven reports, AI-powered visuals, voice, and video can transform how you communicate—faster, sharper, and more engaging.
This session shows you how to use AI to bring your ideas to life across multiple formats. No more death by PowerPoint. Quickly create on-brand content for different platforms that stands out and gets engagement.
What you’ll learn?
- AI-Generated Visuals – Use AI Generated toos to create high-quality graphics for marketing, sales decks, and presentations.
- Content Production: Use AI to scale creative ideas and quickly adapt to fit platform best practices (TikTok, YouTube, Instagram, LinkedIn)
- Text-To- Video Creation – Quickly produce engaging videos, demos, and customer testimonials with CapCut and Synthesia.
- Visual AI For Better Storytelling– Turn text into visuals like charts, diagrams, and flowcharts in seconds to simplify complex ideas.
- Voice Synthesis – Generate professional, natural-sounding voiceovers with ElevenLabs and other AI voice tools.
- Finding the Right Tools – Identify which AI solutions best fit your specific needs without adding unnecessary complexity.
Takeaway Resources & Activities:
- Daily Challenge - Create an on-brand visual, voice clip or video using AI tools.
- Bias-Free Prompt Frameworks - Craft prompts that produce realistic, inclusive visuals and avoid common pitfalls in AI-generated outputs.
- Voice, Video & Visuals Tool Guide – Compare the most useful AI tools across all three media types.
- Repurposing Workflow – Follow a process to turn existing content into engaging multimedia assets.
AI isn’t about finding one-off experiments—it’s about building a long-term advantage. The real challenge isn’t just learning AI but embedding it into your daily work in a way that’s scalable and sustainable.
This session brings everything together. You’ll refine your AI opportunities, prioritise pilots, and create a focused 6-month roadmap to test, scale, and get measurable results—without the overwhelm.
What you’ll learn?
- Make AI Part of Your Everyday Workflow – Build habits and systems that ensure AI works for you, not the other way around.
- Refine Your AI Opportunities – Identify 3–4 high-impact pilots that align with your goals, resources, and business needs.
- Build a 6-Month Roadmap – Create a step-by-step plan to test, optimise, and scale AI in your day-to-day workflows.
- Get ROI From Your AI – Use an AI ROI tracker to measure impact, set clear KPIs, and track success.
- Stay Focused & Confident – identify small sustainable steps, clear priorities and realistic timelines.
Takeaway Resources & Activities:
- Daily Challenge – Start building your AI Roadmap with priority pilots, tools, milestones, and KPIs.
- AI Roadmap Template – A structured framework to refine and execute your 6-month plan.
- AI ROI Tracker – Easy-to-use templates to measure key KPIs - time savings, performance, and results.
- Monthly Review Checklist – Steps to evaluate progress, refine your pilots, and scale what works.
Bring it all together in this open, working session. Collaborate in to refine your roadmap, overcome challenges, and get expert guidance. You’ll walk away with a clear, actionable AI plan—ready to test and deliver results.
What you’ll learn?
- Refine Your Roadmap: Work on your AI Marketing Roadmap; prioritise your pilots, tools, and goals.
- Collaborate on Your Plan: Share insights, get ideas, and gain valuable feedback in breakout groups or 1:1.
- Ask Us Anything: Address common roadblocks and leave with clear, practical next steps to implement your AI-powered marketing plan.
Takeaway Resources & Action Plan:
- Stay on Track: Leave with a roadmap, ready-to-use resources, and a plan for the next 6 months.
- Ongoing Support: Access the community and resources for additional help as your implement your AI.
Harry Street
Managing Director @ Greenroom Digital
Blair Coventry
Director, Asia Pacific @ Wilkhahn
Hayley Kidd
Head of Marketing @ Steel Builders
What you'll get
Built for marketers, by marketers. Fast-track your AI skills in 10 days with bite-sized, high-energy live sessions, weekly challenges, and tons of tools, frameworks, and recorded sessions to put into practice immediately.
Tania Donohue
Marketing & Brand Strategy @ Car Sales
Simon Chin
Founder & CEO @ Flowstate AI
Rick Buscombe
Director @ CloudBlue
Laura Stuart
Social Media Manager @ DNTL Code
Meet your instructors
We bring over 35 years of combined hands-on marketing experience, helping teams navigate the biggest shifts in the industry. From getting online to going mobile-first, keeping up with changing channels, and now AI, they’re experts at guiding teams through it all with practical advice that’s easy to apply and delivers real-world results.
Over 35 Years of Marketing Experience
We help marketers and teams take their skills to the next level and achieve smarter, faster, better marketing with our live AI courses.
Need to convince your boss to cover it?
We’ve got an approval email to get over those “now’s not the right time” blockers.
Frequently asked questions
We bring over 35 years of combined hands-on marketing experience, helping teams navigate the biggest shifts in the industry. From getting online to going mobile-first, keeping up with changing channels, and now AI, they’re experts at guiding teams through it all with practical advice that’s easy to apply and delivers real-world results.
+ Do I need prior experience with AI?
+ What happens if I can’t make a live session?
+ What kind of support will I have during the course?
+ How long can I access the course materials?
+ Can my team do this training?
+ How will this course help me prove AI’s value to my team or boss?
Our latest resources
We’ve spent the last two years working with some of the world’s biggest marketing teams, figuring out exactly how to make AI work. Now, we’re sharing the best insights, tips, and strategies with you.
