AI For Leaders
The leadership system that makes AI stick and scale.
Six live sessions that give leaders the frameworks, confidence, and plan to turn AI capability into commercial impact.
- AUD$1480 + GST
- Limited Spaces
- 12 Hours (Over 6 Weeks)
- Time: 11:30 - 13:30 (AEST)
- Live Online or in-person
- Expert guided
- Peer-learning cohort
- Built for leadership teams and AI champions
Most leaders are already under pressure to show AI is working.
But without a shared framework, adoption stays patchy, managers become bottlenecks, and the gap between AI investment and impact keeps growing.
The AI Leaders Blueprint gives your team a structured path - from assessing your own skills and team readiness, to walking away with a working 90-day roadmap you can act on immediately.
Six live, expert-guided sessions. Team training, peer learning, and structured resources that build AI literacy, alignment and capability to lead adoption.
Who is this for?
Accelerate AI adoption with practical strategies and actionable roadmap. Assess your current capabilities, pinpoint growth opportunities, and map a plan for success.
Marketing Leaders:
Lead AI adoption, spark transformation, and build agile, high-performing teams that drive measurable growth.
AI Champions
Step up to lead AI initiatives within your team, identify high-impact use cases, and drive responsible adoption.
Senior Marketers
Rethink marketing from the ground up, integrate AI into your daily operations to reduce costs and accelerate growth.
Course outline
Six live, expert-guided sessions. Learn how to effectively lead adoption, build AI-ready teams and rewire the way you work – for sustainable growth
What it covers
- The programme arc and what you'll build across each session
- Your AI Readiness Assessment across 8 dimensions: Mindset, Leadership, Skills, Structure, Data, Strategy, Governance and Tools
- What AI maturity really looks like in modern teams - the characteristics, capabilities and behaviours that define AI-native organisations
What you'll leave with
- A clear understanding of the programme ahead
- AI Readiness Assessment - to complete before Session 1
What you'll master
- Why leaders who use AI drive faster adoption
- What effective AI use actually looks like at an executive level
- The thinking traps, biases and hallucinations that make AI unreliable - and how to work around them
What you'll do, live
- Build AI literacy in real business scenarios - strategy, complex thinking, decision-making
- Review your AI Readiness Assessment results and identify your top priority areas
What you leave with
Personal AI skills you can role model back with your team
Confidence to lead the conversation and identify day-to-day use cases
Your benchmark scorecard - a high-level view of where you and your team stand, and where to focus first
What you'll master
- Leading through uncertainty: how ready is your team and why people resist AI
- Guardrails as the essential foundation for adoption
- The impact of psychological safety: a case study in upskilling teams to drive long term behaviour change
- How to move AI from a side project to BAU: the councils, champions, comms and guardrails that make it stick
What you'll do, live
- Map your team's resistance points using the Mental Fossils framework
- Guardrails AI crisis simulation - who’s reponsible?
- Define roles, accountabilities and decision rights you’d need to drive forward
What you leave with
Mental Fossils mapped - with supporting behaviour change strategies for each
Sample AI Advisory Council - structure and activation plan to define and roll out internally
Democratised AI guardrails your team understands and owns
Neuroscience-backed AI Comms Plans
What you'll master
- Why most teams can't fully leverage AI yet - the data quality, access, and governance issues holding us back
- The 5-Step AI Tech Audit - what AI capability you're already paying for, what's connected and what's overlapping
- The governance risks of tech sprawl and shadow AI
- How to map workflows to surface inefficiencies, bottlenecks, and your highest-value AI opportunities
What you'll do, live
- Review the data readiness audit - what you've got, what's missing, and what can and can't go into AI tools
- Define a STACK audit across your current toolset
- Discuss common workflows to identify bottlenecks and prioritise your top use cases
What you leave with
Data Readiness Review: what's usable, what's not, and what to fix first
STACK Audit template: AI capabilities, gaps, and redundancies mapped
Workflow map example with AI opportunities identified and prioritised - to prepare with your team ready for session 4
What you'll master
- The AI Workflow Sprint Canvas - pillars to assess and validate priority pilots
- How to evaluate problems worth solving with the Impact vs Feasibility matrix
- ROI methodology: how to move from 'hours saved' to commercial impact that survives the finance conversation
- The Pilot Build Canvas - how to design experiments that generate real evidence and scale
What you'll do, live
- Work through the canvas to stress-test a real pilot proposal - from problem definition to priority
- Debate the ROI calculation for your highest-priority use case
- Define what 'good' looks like - scope, KPIs, and feedback loops
What you leave with
A validation framework for every AI proposal your team brings you
ROI calculators for commercial impact
Effort vs Impact Matrix - quick wins prioritised, pilots worth scaling identified
What you'll master
- The AI Adoption Curve - where teams stall, why it happens, and what leaders need to do at each stage
- How to move from individual tool use to AI as a shared operating layer - the habits, structures, and rituals that make it stick
- Agentic AI: what autonomous agents actually do, the risks they introduce, and how to govern them before they govern you
- The 6 Signs you're Agent-Ready - and the 8-Step framework for safe integration
What you'll do, live
- Diagnose where your team sits on the AI Adoption Curve - and what's blocking the next stage
- Map cross-functional AI opportunities and build a phased scaling plan
- Assess your organisation's agent readiness across the 6 Signs
What you leave with
AI Adoption Curve diagnostic - where you are and what needs to change
Scaling roadmap with phased cross-functional rollout
Agent readiness assessment - 6 Signs, 8 Steps
Data readiness and governance framework for agentic AI
What you'll master
- How to build a rolling 90-day AI roadmap that leadership can commit to and report against
- AI Impact Assessment: how AI will reshape roles, structures, and decision rights across your team
- How to design your Team of the Future - what stays, what evolves, what you need to build
What you'll do, live
- Assemble your 12-month AI roadmap with 90-day sprint structure
- Map your Team of the Future - role evolution, capability gaps, and accountability
- Present your AI Blueprint to the cohort for real-time feedback and challenge
What you leave with
12-month AI roadmap with 90-day sprint planning
AI Impact Assessment - how AI reshapes roles and workflows in your team
Team of the Future Map - role evolution with clear accountabilities
Workforce transformation and upskilling strategy
A board-ready blueprint. And the confidence to lead what comes next.
What people say
Every programme is built around your team’s tools, workflows, and priorities – from first conversation to confident AI adoption.
The Toms have done it again!
A great, practical and hands on course – thank you Catherine Toms and Stephen Toms and all my ‘alumni’ who shared their journeys and experiences, much of which I will ‘steal with pride’.
Stu Sheridan
Hiaitus.ai
CEO & CoFounder
Thanks again. Highly recommended for anyone curious about where to start and what’s possible or those eager to take action. Great framework for not only scaling AI but an excellent blueprint for leading any kind of change.
Kelly Monardo
ITW
Marketing Director | CMO
This was hands down the best course I’ve attended. Thanks again guys 🙏
I will genuinely miss the weekly dose of AI transformation wisdom.
Julie Fenwick
Connective
Strategic AI & Marketing Operations
Meet your instructors
We bring over 35 years of combined hands-on marketing experience, helping teams navigate the biggest shifts in the industry. From getting online to going mobile-first, keeping up with changing channels, and now AI, they’re experts at guiding teams through it all with practical advice that’s easy to apply and delivers real-world results.
Over 35 Years of Marketing Experience
We help marketers and teams take their skills to the next level and achieve smarter, faster, better marketing with our live AI courses.
READY WHEN YOU ARE
Expression of Interest
Frequently asked questions
We bring over 35 years of combined hands-on marketing experience, helping teams navigate the biggest shifts in the industry. From getting online to going mobile-first, keeping up with changing channels, and now AI, they’re experts at guiding teams through it all with practical advice that’s easy to apply and delivers real-world results.
Is this course right for me?
This course is designed for senior leaders & marketers looking to scale their AI efforts and lead AI-driven marketing strategies. You’ll gain the tools and frameworks to lead AI initiatives, build your expertise, and prove your ability to drive AI impact. While technical expertise isn’t required, a solid understanding of marketing strategy and a strong interest in driving AI initiatives will help. Not sure if it’s the right fit? Book a call with us for personalised advice on your goals.
What if I’m not currently an AI champion or leader?
No problem! You don’t need to be in an AI leadership role to benefit from this course. You’ll apply the learnings directly to your current marketing challenges, whether through refining your existing marketing processes and strategies or even a capstone project. More importantly, this course is for marketers with ambition—those looking to take their careers to the next level. You’ll gain future-ready, in-demand skills that can help you step-up, secure a promotion, or prepare for a leadership role in AI strategy.
How much time do I need to commit?
This course runs over 6 weeks, consisting of 6 practical learning modules. Each live session is 2 hours, delivered fortnightly. Between sessions, you have the option to join a weekly 45-minute Hands-On Action Lab to ask questions, collaborate with peers, and get real-time feedback. You’ll apply tasks at your own pace, adjusting based on your team’s maturity, your capacity, and objectives. For maximum impact, we recommend dedicating time each week to work through implementing the methods and frameworks directly with your team.
What happens if I can’t make a live session?
While we highly recommend attending all live sessions for maximum benefit, we understand that life happens. If you can’t make a session, don’t worry—you’ll have 90 days to access the recordings, along with all course materials and resources to catch up at your own pace.
What kind of support will I have during the course?
You’ll have access to weekly live sessions, action labs for real-time feedback, and a dedicated community channel. Plus, you’ll receive proven templates, frameworks, and worksheets that are designed to save you hours and help you implement immediately. We’re on hand to offer you expert guidance and support you every step of the way.
What tools and resources will I have access to?
You’ll receive templates, blueprints, and frameworks that are proven to save time and drive ROI. We focus on practical, real-world applications, so everything you learn can be immediately implemented into your workflow. You’ll have access to all course materials, including session recordings, toolkits, and resources for 90 days after the course ends. This gives you plenty of time to revisit content and complete any tasks or assignments at your own pace after the course is over.
Can my team do this training?
Yes! We offer tailored in-house training for teams, customising the program to your company’s unique AI goals and tech stack. We’ll make sure everyone is aligned on how to use AI effectively across marketing efforts. Reach out for more details on team pricing and customisation.
What makes this course different from others?
Real-world experience: With over 25 years of experience leading marketing teams, this course is built on proven strategies and frameworks trusted by top companies.
Practical & actionable: You won’t just learn theory—you’ll gain hands-on tools and methods to make AI accessible, actionable, and scalable for your team.
Results-driven commitment: Our focus is on helping you achieve measurable results. We’ll be by your side, ensuring you’re equipped to lead AI-driven change and deliver tangible impact across your marketing efforts.
How long do I have access to the course materials?
You’ll have access to all course materials, including session recordings, toolkits, and resources for 90 days after the course ends. This gives you plenty of time to revisit content and complete any tasks or assignments at your own pace long after the course is completed.
Our latest resources
We’ve spent the last two years working with some of the world’s biggest marketing teams, figuring out exactly how to make AI work. Now, we’re sharing the best insights, tips, and strategies with you.
