Most AI training teaches tools.
We change how you work.
From custom AI training, to AI strategy days, you need a curated path, built by the people who’ve already solved this for hundreds of companies.
- Live Online or in-person
- Expert guided
- Built around your team
We close the gap between AI investment and AI performance.
Most teams already have AI tools. The hard part is turning access into consistent, confident use – by changing how your team works, thinks, and creates value.
We deliver live, expert-led programs built around your roles, your tasks, and your tools. Practical enough to use the same day you learn it.
Why AI adoption stalls
We have a front-row seat inside teams building AI capability and adoption. No matter the size, seniority, or sector – this is where things get stuck, and how we fix them.
We’ve invested in AI tools, but adoption across the team is patchy.
Get your team set up and confident working inside the tools you’re already paying for.
Most AI training is too generic. It’s not designed for our team or our tools.
Tell us about your business, and we customise our demos to your industry, workflows, priorities and tech stack.
We’re worried about data safety, risk and compliance.
Responsible AI is woven through every session, so your teams build safe habits from the start.
We need real results, not another tips-and-tricks tool workshop.
Follow-up clinics, takeaway tasks and progress measures turn training into behaviour change.
Our Training Programmes
From AI curious to AI capable. Pick the programme that fits where you are – or stitch a custom pathway across all three.
AI Marketing Accelerator
A 6-sprint hands-on deep-dive built specifically for marketing teams
Explore Programme →
AI for Leaders
A practical leadership programme for guiding AI adoption, governance and implementation across real executive workflows.
Explore Programme →We don’t teach tools. We track behaviour change.
From session outcomes to commercial impact – every programme tracks what actually changes.
Reaction
Post-session surveys. Relevance, engagement, perceived value-for-time.
Learning
Pre & post capability assessment. Confidence uplift, per skill area, per person.
Behaviour
AI usage uplift. Actionable commitments tracked. Habit change measured at 30 & 90 days.
Results
Efficiency, effectiveness, custom assistants built & used, campaign impact - translated to dollars.
Co-designed. Not off the shelf
Every programme is built around your team’s tools, workflows, and priorities – from first conversation to confident AI adoption.
Discover
Readiness survey + leadership priorities. We map where your team really is.
Design
Built with you, around real workflows, real tools, and real campaigns.
Develop
Sessions, demos, frameworks, guardrails - all in your context.
Deliver
Practitioners, not presenters. Live, hands-on, high-energy sessions.
Deploy
Drop-in clinics + adoption tracking. Habits, not just knowledge.
What people say
Every programme is built around your team’s tools, workflows, and priorities – from first conversation to confident AI adoption.
This has been very energising and I can see that our language on digital has certainly evolved. Congratulations to Catherine and Stephen on helping ITC build this important arm for our marketing efforts and for developing our smart managers into even better AI first marketers.
Hemant Malik
Foods, ITC Limited
Divisional Chief Executive
The content is awesome – perfect for what the team needs. Just wanted to say thanks for the sessions – glowing feedback; this is top notch.
Isaac Lowrie
Group Head of Growth
Engaging, insightful and actionable; the Toms’ training lifted our understanding, use and execution of our digital channels across the team. The results have exceed our expectations. Thank you Catherine and Steve.
Lincoln Snell
Head of Corporate Markets, NAB
Clarity is the ultimate AI growth hack
Sick of guessing where AI fits, when to use it, and how to get your team on board? We’re here to help.
Book a 1:1 strategy call to chat about solutions for your team
READY WHEN YOU ARE
Let's build the right programme
for your team.
Tell us where your team is at with AI, and where you want them to be.
From custom programmes to AI strategy days and full skills learning pathways; we’ll figure out the best way to get you there.
Frequently Asked Questions
+ Our AI principles
+ Applied AI for your role
+ Habits, governance & what’s next
+ Prompting that actually works
+ AI for research and insights
+ AI-assisted writing and content
+ Workflow mapping and automation
+ Measuring impact and ROI
Our latest resources
We know navigating AI can be tricky. Don’t worry, the AI Growth Academy has you covered. Get the latest insights, proven frameworks, and practical tips, tools and time-savers you can use at work today.
