About - AI Growth Academy

We Build AI-First
Individuals & Teams

Drive growth, stay relevant and be future-ready with AI.

Meet The Toms

With over 35 years of hands-on industry experience, we’ve upskilled more than 10,000 marketers and teams worldwide to navigate change, rethink strategies, and embrace new channels, data, and technology for better results.

Now, we’re focused on one thing: helping marketers make AI work for them by making it accessible, actionable, and easy to apply.

The result? Future-ready marketing teams with smarter strategies, stay relevant, save time, drive revenue, and deliver growth.

You're in good hands

Since 2016, we’ve delivered high-engaging, results drive training—online and in-person—to marketers across 20+ countries. Today, some of the world’s most innovative companies turn to us for our expertise to scope, design, and deliver training programs to rethink their strategies, learn new skills, create new habits, and drive business growth.

600+

Online and in-person workshops

10K+

Marketers trained over the last 10 years

4.8/5

Average workshop satisfaction score

Catherine Toms

Catherine is a marketing AI expert, educator, and consultant with over 25 years of experience—both agency and in-house. She’s partnered with some of the world’s biggest brands to help them become more data-driven, customer-centric, and digital-first.

Today, she focuses on making AI accessible, approachable, and actionable for marketers, teams, and leaders. Catherine helps teams ditch the busy work and shiny tools to prioritise AI strategies that drive real business results.

With hands-on expertise and proven frameworks, she shows marketers how to work smarter and get better outcomes with AI. From embedding AI into workflows to uncovering new opportunities, Catherine helps marketers navigate change and make smart decisions with new tech, ensuring results stick.

Stephen Toms

Steve’s career started in education before moving into the world of digital in 2018. Since 2016, he’s led over 10,000 students through digital marketing, data, and AI training and is General Assembly’s highest-rated instructor globally.

As General Manager of a global marketing agency, Steve worked with some of APAC’s biggest sporting brands, helping them navigate the digital landscape and leverage AI, automations and technology to deliver customer value and drive growth.

Known for his infectious energy, engaging teaching style, and practical support, Steve equips teams with the skills and confidence to make smarter decisions and achieve better results with AI.

Trusted by

We don’t just teach AI—we help marketing teams master it to drive real business results. Trusted by forward-thinking marketing teams at global companies, our clients choose us for highly-interactive, practical training that quickly tackles skill gaps and improves performance – fast.

How do we stay ahead?

We consult, advise, and train forward-thinking marketing teams at global companies, giving us first-hand insight into what’s working—and how AI can take marketing to the next level.

Here’s how we stay ahead:

First-hand insight: Partnering with cross-functional global marketing teams means we see what works—and what doesn’t—in real time.

Global Advisory: As members of the Marketing AI Institute and General Assembly’s Future Skills Board, we’re shaping the future of AI adoption in marketing.

Hands-on experience: We test the latest AI tools – and work with teams – to refine their application in real-world marketing environments.

The Toms’ training was first class. It has given our team clarity on how we can strategically engage our customers to retain and drive future growth.

Peter Guagenti

Chief Marketing Officer, Cockroach Labs

It was such a great session. Your content was great and such interesting and informative conversations. Thank you

Jo Beat

Global Head of Brand OFX

Thanks for the facilitated discussions Catherine – super valuable and great to chat with other brands and businesses about how they’re navigating AI.

Claire Jewell

Senior B2B Marketer, Airwallex

Our latest resources

We’ve spent the last two years working with some of the world’s biggest marketing teams, figuring out exactly how to make AI work. Now, we’re sharing the best insights, tips, and strategies with you.