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Ask an Expert: AI Search & SEO

Ask an Expert is a new series where we bring in industry specialists to answer your top questions about AI marketing – live. First up: AI Search & SEO with Jake Boyle.

Everyone’s scrambling to incorporate AI into their marketing. But when it comes to search visibility, most teams have more questions than strategies.

Is GEO replacing SEO? What are people actually typing into ChatGPT and Perplexity? And what does this all mean for your content, your traffic, your pipeline?
So next week we’re opening the floor to you. You tell us what you want to know – we’ll answer it live.

How it works

Sign up and submit your question. We’ll feature as many as we can live on the day – and follow up with an AMA on anything we don’t cover. No question goes unanswered.

Hear from our expert

Jake Boyle Founder, Jake Boyle Consulting AI Marketing Accelerator Alumni

15+ years in sales and marketing. 8+ years deep in SEO. He’s worked across healthcare, higher ed, SaaS, finance, manufacturing and not-for-profit.

Jake brings serious technical depth across on-page optimisation, content strategy, advanced analytics, and AI search. But, what we love most is his no-BS approach – he knows exactly what’s changing, and he’ll tell you where to focus next. 

If you’ve got a question about search visibility in 2026, you want to get inside Jake’s brain.

Some of the gnarly ones already on the list:

  • How are real marketing teams making sure they show up in AI search?
  • What the heck is “query fanout”and how does it impact content strategy?
  • Can you measure LLM visibility, or is it all just BS?
  • How do I know my agency/SEO team are on top of this?
Got one of your own? We want to hear them all!. Submit your question when you sign up.