AI & Creativity: Can You Really Have Both?
- July 15, '26
- Day: Wednesday
- Time: 11:30 - 12:15 (AEST)
The AI challenge
AI has made it easier to produce more. More content, more drafts, more ideas. But lean on it too hard and your work starts to sound like everyone else’s. Same structure, same phrasing, same safe ideas.
So can you have both? The speed and scale of AI, and genuinely original campaigns that stand out?
Yes, but only if you know where, when and how to use it creatively. This session shows you how to use it as a sparring partner to sharpen your thinking, not a shortcut to sameness.
What you'll learn
Models are getting smarter, faster and more polished. But without the right set-up and training, their outputs are still eerily similar and repetitive. You’ll learn where in the creative process it earns its place, and how to use it – without making everything average.
Why The Heck You Should Join
The Best of Both
How AI can help push creative boundaries and short-circuit work.
Escape The Average Trap
Stop AI converging on sameness.
AI Creative Process
Where it actually helps - and where it harms.
The Good & The Bad
Examples of brands winning (and losing) with AI assisted ads
What You’ll Walk Away With:
A Creative Sparring Partner
Set-up and strategies for surfacing non-obvious ideas.
A Smarter AI Workflow
Where to bring AI in, and where to leave it out.
AI's Role In Strategy
How it can strengthen thinking without replacing it.
Transparency, Bias & Ethics
Watch outs to be aware of and avoid
