Straight From The Source
Agentic Marketing in Action: Build Your First Campaign with Agentforce
The AI Challenge
Agentic AI is hard to understand until you actually use it.
The problem is, most teams we work with don’t yet have agentic capabilities switched on in the tools they use every day. So they’re stuck watching demos, hearing the theory and trying to imagine how it works in practice.
But you don’t learn AI by watching. You learn by doing.
That’s why we’re launching Straight from the Source, a hands-on series designed to get you inside the technology, test-drive it and see what’s actually possible.
How it works
We’re partnering with Salesforce for a proper roll-up-your-sleeves session where you’ll build your first agentic marketing campaign.
You don’t need to be a Salesforce customer. We’ll give you access to everything you need, credits to use during the session and support as you work through your build.
You’ll see how agents can help with audience creation, campaign development and repetitive marketing tasks, and experience what’s possible with more personalised customer journeys.
You’ll leave having actually built your first agentic AI campaign, with a much clearer idea of how it could fit into your own marketing workflows.
Because this is an interactive, fully supported session, numbers are strictly limited.
What you'll do
Get inside Agentforce and use it yourself
See how agentic AI differs from the GenAI tools you’re already using
Build a precise audience segment using plain English
Start creating an AI-assisted campaign
See an agentic marketing workflow working end to end
What You’ll Walk Away With
First-hand experience building an agentic-powered campaign
A clearer understanding of how agentic marketing actually works
Ideas for where agents could save time or remove manual steps
A better sense of priority workflows to tackle and where agents could be useful in your own team
Who Is This For?
Your Session Hosts
FAQs
Do I need a Salesforce licence?
No. You don’t need to be a Salesforce customer or use it in your day-to-day work.
We’re using Agentforce as the hands-on environment so you can experience agentic marketing first hand – rather than watch another webinar! We’ll give you access to the Salesforce environment you need for the session, plus credits to use while you work through the exercises.
Do I need any previous Salesforce or Agentforce experience?
No. We’ll guide you through it. You should be reasonably comfortable using AI tools, but you don’t need previous experience with Agentforce or AI agents.
What will I actually do?
You’ll work through a marketing campaign inside Agentforce. You’ll create an audience segment using plain English, start building a campaign and see how agents can support different parts of the workflow.
Regardless of your tech stack the broader learning will help you understand how agents work and where this type of capability could fit within your own organisation.
Why are places so limited?
Because you’ll actually be building, we have caps so everyone can follow along and get the hands-on support they need.
About Straight from the Source
Straight from the Source gets marketers closer to the technology shaping our industry.
You’ll go behind the scenes with the people building it, hear how companies are using it, get inside the tools yourself, and work out what’s actually useful for your team.
For this session, we’re partnering with Salesforce so marketers can get hands-on with Agentforce and experience agentic marketing in action.