Jan 17, 2025 | 4 min read
Why Self-Paced Learning Isn’t the Right Way to Learn AI (And Why We Don’t Offer It)
Catherine Toms
AI Expert | Educator | Consultant
As a busy marketer, you’ve probably felt overwhelmed by the sheer number of AI learning options out there—YouTube videos, white papers, and self-paced courses promising to teach you everything you need to know. But here’s the truth: AI moves fast. Many of these options can quickly become outdated before you even hit play on the first module.
That’s exactly why we don’t offer self-paced AI in Marketing learning (a question we’re often asked), and we’ll explain why in this article.
We’ll also walk you through how to choose a course that helps you get the right skills fast, stays up-to-date, and is tailored specifically to marketers like you. We’ll also share key questions to ask to make sure the course you pick actually delivers.
Self-Paced Learning - The Reality:​
If you’re like most marketers, you’ve probably signed up for a bunch of courses in the past, thinking, “This time, I’ll power through. It’s flexible—I can study on the go.” But we all know how it goes: emails pile up, life gets in the way, and those pre-recorded sessions end up gathering dust.
In fact, less than 15% of self-paced courses are ever finished. It’s not just you—it happens to pretty much all of us.
And it’s not just about discipline—the other challenge with AI is that it evolves so quickly. By the time you finish a module, the content is often already outdated. Whether it’s new tools, shifts in compliance, or updated features, you need to know you’re learning the latest.
Why Live Learning is the Smarter Choice for Busy Marketers
Here’s where live, interactive learning shines. We don’t offer self-paced courses in AI and we probably never will. Because we know to really get your head around AI, you need to learn by doing. You need to get stuck into the tools with real-time guidance and hands-on challenges that help you apply what you learn immediately.
Real-Time Updates
New AI tools, features and regulations drop daily. We stay on top of it so you don’t have to, but you can be confident you’re always engaging with the latest content, fresh, real-life case studies and the latest thinking and best-practice use cases.
Expert-Led, Real-Time Support
With live learning, you’re not just watching pre-recorded videos. You’re actively engaged with us – real-live-humans with 25 years of marketing expertise—to answer your questions, simplify complex concepts, and share real-time feedback as you apply your new skills.
We’ve been working alongside some of the most forward-thinking marketing teams for years. We understand how AI works in marketing and how you can get it working best for you – tap into our insights and insider knowledge to help you move forward.
Get Hands-On, Learn by Doing
AI is something need to test-drive. Our live training includes live demos, walkthroughs, and hands-on learning. You’ll be learning by doing, not just watching. This is a fully interactive experience—you’ll be test-driving the tools (safely), getting comfortable with the tech as new features and opportunities emerge and applying what you learn in real-time. AI makes the most sense when you get stuck in and start seeing it in action yourself.
Community Support
AI can feel like *a lot* to navigate right now, but you don’t have to figure it all out on your own. It helps to be learning alongside other marketers who are facing the same challenges. You’ll get the chance to ask questions in real time, share ideas, problem solve and learn from each other—building a network of likeminded marketers that extends long after the course wraps-up.
How to Choose the Right AI Course For Marketers:
- Does the course offer real-time updates to keep you ahead in a fast-moving field?
- Do you have direct access to instructors and experts with real industry experience to guide you through the learning process?
- Is the course specifically tailored to marketers, focusing on their unique use cases, challenges and opportunities?Â
- Does the course provide hands-on learning with practical takeaways that you can implement immediately?
- Are you part of a community where you can share ideas, ask questions, and learn from other marketers facing similar challenges?
If you’d like to test-drive our live learning, join one of our free webinars to experience what we offer.Â
Or, if you’re ready to take the next step, book a free no-obligation 15-minute consultation with us. We can chat about where you’re at and how we can help you achieve your AI goals.
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