- 22 October 2026
- Thursday
- 12:00 PM to 1:00 PM AEDT
The AI challenge
B2B teams are under pressure to produce more content, personalise campaigns and demonstrate commercial value across increasingly complex buying groups.
Yet many organisations are working from outdated assumptions about what buyers need, what competitors are saying and where their own market story is losing relevance.
AI can help surface those signals quickly, but the value comes from knowing how to interpret them and use them to make better marketing decisions.
What you'll learn
This session will show how AI-enabled market intelligence can help marketers identify buyer pressures, competitive convergence and the proof points that build preference.
Janine will share findings from Thinksmart’s 2026 APAC B2B Brand Relevance Index Report and demonstrate how teams can use live intelligence to make their positioning, content and account-based marketing more relevant to the buyers that matter.
What you'll do
Explore the buyer-facing signals shaping brand relevance in your market
Identify where your current story may be blending into the category
Test the OutGrow Intelligence System using a live example
Apply a simple framework to prioritise relevance, proof and messaging gaps
Map one action you can take into your next campaign or account plan
What You’ll Walk Away With
A clearer view of where buyer preference may be leaking
A practical framework for using intelligence before activation
A simple way to assess relevance across priority audiences and accounts
A one-page playbook to use with your team after the session
Your Session Hosts
Janine Pares
Thinksmart Marketing - Founder & CEO
With 30 years experience, the first 17 years of Janine’s career was forged client-side for some of the world’s leading B2C & B2B brands locally and global. Bringing an applied commercial approach, Janine founded Thinksmart Marketing in 2014 an award-winning B2B marketing consultancy partnering with enterprise and scale-up B2B brands across APAC. She has also led the development of the OutGrow Intelligence System, an AI-powered growth system built on TSM’s proven consulting frameworks.
Catherine Toms
Co-Founder, AI Growth Academy
Catherine specialises in AI-enabled marketing transformation, helping organisations build the skills, strategies and ways of working to drive measurable growth.
Frequently asked questions
Do I need any prior AI or technical experience?
No. The session is designed for B2B marketers, commercial leaders and go-to-market teams. We will focus on practical marketing decisions rather than technical implementation.
Do I need access to the OutGrow platform before the session?
No. We will provide access to a live demonstration environment and guide attendees through the practical component during the session.
What should I bring or prepare?
Please join from a laptop with a reliable internet connection. They should come prepared with a short description of their value proposition and three value claims they use in market and where possible attendees are encouraged to have a current campaign, priority audience or key account in mind.
Will I receive the recording and resources afterwards?
Yes. AI Growth Academy will share the recording and supporting resources after the session. Attendees will also receive a one-page playbook.
