Artificial intelligence is the biggest shift we’ve seen in marketing—ever.
It’s changing how we work, plan, communicate, create, and even hire. It’s everywhere.

The question isn’t if AI will impact your role. It’s how soon—and whether you’re ready.

Here’s the thing: most marketers, leaders and teams aren’t.
They’re overwhelmed by the pace of change, unsure where to start, and worried they’ll get left behind.

That’s exactly why we do what we do—making AI feel less intimidating and a whole lot more useful.

The Gap Is Growing—Fast

AI is everywhere in marketing right now. But 51% of marketers still aren’t seeing results.

The gap between those using AI well—and those getting left behind—is only getting wider.

• 92% of leaders say AI literacy is essential within the next 2–4 years
• 79% of companies plan to expand AI adoption in 2025
• 75% of marketers expect their AI budgets to grow
• Yet only 10% describe their AI skills as advanced

And the biggest blocker – a lack of education: 94% of workers want to learn how to use AI, but only 5% of companies are offering training.

That gap? It’s massive. We’re here to close it.

Our AI-for-All Mission

Most marketers know they should be using AI.
They just don’t know where to start, what’s worth their time, or how to bring their team along for the ride.

That’s where we come in. We’re here to create a future where marketers confidently understand, embrace, and benefit from AI, driving better results for themselves, their company, and the industry.

We help you:

• Make sense of AI with clear, affordable education built for marketers and leaders
• Build confidence through free, regular online learning and guided practice
• Keep it human by focusing on ethical, people-first AI that enhances creativity, critical thinking and decision-making

All grounded in practical, results-focused training—not theory, hype, or shiny tools.

Why Us?

We get marketing. We get AI. And we know how to train teams to use it in ways that actually work.

With 25+ years in marketing—and training teams on AI since 2020—we bring the real-world experience most AI trainers jumping on the bandwagon don’t.

No guesswork. No tech speak. Just clarity, structure, and proven ways to put AI to work in your team.

Because AI doesn’t need to be complicated. It just needs to be applied in the right way, by the right people.

Team Training That Works

Too many smart teams waste time on work that doesn’t matter.
They’re spending hours on work that could be faster, better, or automated… if they knew how to use AI in the right way.

It’s not about knowing every tool—it’s about knowing how to think.

The best marketers out there don’t jump on the latest trend or shiny tool. They know how to:

• Ask better questions
• Spot where AI can genuinely help
• Apply tools with purpose—not just for the sake of it
• Work smarter—not just harder

That’s what we teach.

Whether you’re a team of 12 or 200, we design training built around your real goals, workflows, and results. 

What Makes Us Different

Built for Marketers, by Marketers
We’ve been in your shoes. With 25+ years in marketing and four years of hands-on AI training, we focus on what actually works in practice—not theory.

AI That Delivers ROI
We share the same proven strategies used by top-performing teams. No hype. No fluff. Just practical ways to make AI deliver real results in your world.

People-First, Always
AI doesn’t replace marketers—it supports them. We help teams build confidence, bridge the gap between sceptics and early adopters, and embed AI in a way that sticks.

What We Offer

Whether you’re just getting started or ready to go all-in—we’ve got you covered.

Free Resources to Start Today

• The NOT-Webinar Live Masterclasses
  You’re too busy for waffle and sales pitches. So we built something better – Bite-sized, 30 minute high-impact sessions
• Actionable AI Newsletters
  Real use cases, smart tools, and practical tips you can put to work straight away.
• Downloadable AI Blueprints
  Plug-and-play templates to help you tackle real marketing tasks with AI—faster.
• Marketing Community
  Come together, swap ideas, share wins, and get unstuck together.

Our Courses

AI Kickstarter Bootcamp

Ideal first step for anyone starting out: Master key AI tools, transform your workflows,  and 10x your productivity— in just 3 hours.

AI in Marketing Accelerator

Fast-track your AI skills in just 10 days. Learn exactly how to future-proof your marketing, save hours, & drive real-world growth with AI.

Lead & Scale AI in Marketing

Step up as an AI Champion. Build a clear AI roadmap, identify high-impact use cases, & lead responsible AI adoption.

Need a Custom Solution?

We also deliver bespoke AI workshops and in-house training, built around your team’s goals, workflows, and wherever you are on your AI journey. 

Why We Only Do Live Training

AI changes fast. By the time a pre-recorded course is edited and uploaded, half of it’s out of date.

That’s why we keep things live—so you get:

• The latest tools and real-world use cases
• Hands-on time with guidance, not guesswork
• Feedback from people who’ve actually used this stuff
• Actual learning—not just another folder of notes you’ll never read

Because this isn’t about watching another webinar. It’s about building skills you’ll actually use.

Want to Chat?

Whether you’re testing the waters or rolling out AI across your team, we’ll help you do it the right way.

• Join a free live session to see how it works
• Book a quick call if you want to chat about your team’s goals

No pressure. No pitch. Just practical next steps.