Our most in-demand workshops
From AI beginners to advanced users, we up-skill your marketing team to deliver real results—saving time, driving growth, and working smarter. Choose from our popular workshops or create a custom learning path tailored to your specific challenges.
AI Essentials: Core Skills for Every Team
A hands-on, practical session to upskill your team, align your workflows, and unlock safe, scalable AI habits that actually stick. Built for teams who want to do more with less—without risking brand, data, or trust.
Up-skill everyone, fast
Shared skills, shared language—so your whole team can use AI confidently and consistently from day one.
Real-world use. Real-time results
High-impact, everyday use cases mapped to your actual workflows—so you save time, streamline effort and see ROI immediately.
Stay safe while you scale
We train inside your tools, policies, and guardrails - so your team can move fast without breaking anything.
CoPilot Masterclass
Make the most of your Microsoft Copilot investment. This hands-on masterclass shows your team how to streamline daily work, reduce manual tasks, and get real results—fast.
Turn your licence into real ROI
Save time and improve output across Word, Excel, PowerPoint, Outlook and Teams—make Copilot part of everyday work.
Deliver results from day one
Draft faster, summarise meetings, build decks, analyse data—real tasks that show immediate ROI.
Safe, smart, and built for your setup
Training based on your tools, data and policies—so your team gets up to speed on AI within your tech ecosystem.
Team AI Sprint; Align & Scale
Individual productivity gains from AI are great. But real impact comes when teams build AI into shared workflows. This facilitated session pinpoints your priorities, breaks down silos, and unlocks scalable, cross-functional results—fast.
Uncover high-impact opportunities
Map the tasks and pain points where AI can save time, improve output, or reduce effort.
AI, automation or agents?
What to use when, and how to match the right tool to the right task for maximum impact.
Leave with an AI Action Plan
Walk away with high-impact use cases your team can pilot, test or scale—fast.
Strategic AI for Marketing Teams
AI is everywhere in marketing right now. It’s changing how teams work, compete, and grow. But 51% of marketers still aren’t seeing results.
This hands-on session helps your team close that gap—by applying AI where it actually makes a difference.
Make marketing work harder
From content and campaigns to planning and research—see where AI delivers the biggest impact, fast.
Improve performance and ROI
Use AI to make better decisions, streamline work, and get more value from your time, tools and budget.
Scale capability across the team
Whether you're just getting started or ready to go deeper—build skills, confidence and workflows that grow with your team.
AI Squads & Champions
Build shared vision and buy-in
Align around what AI means for your team, where it adds value, and why it matters now.
Pilot, prove and scale what works
Identify high-impact use cases, lead smart pilots, and roll out what delivers real results.
Embed safe and scalable AI use
Create guidelines, support upskilling, and lead change in a way that sticks—for your people, your brand, and your business.
Wanting something else?
Most AI training’s off-the-shelf. And that’s a problem. Your team doesn’t need tools they can’t access, use cases that don’t fit, or theory without action.
We start with a quick assessment and tailor training to your:
- Highest-priority use cases
- Tools, tech stack, and guardrails
- Team’s goals, skills, and AI adoption stage
Smart, scalable training—fast to roll out, easy to apply, and built to create habits that stick and results you can measure.
You're in safe hands
With 25+ years in marketing, tech and data, we’ve helped some of the world’s biggest brands navigate every major shift—adapting, rethinking, and leading the way. Now we’re helping them do the same with AI.
Our AI principles
How we train teams to use AI responsibly, effectively, and with confidence. We know the pressure teams face. Too many GenAI tools. Not enough clarity on what works. Uncertainty around compliance, data risk, and ROI.
That’s why our training isn’t just about using AI — it’s about building safe, smart and scalable habits that fit your business.
We work within your guardrails: your tools, your policies, your industry rules.
Every session is shaped to protect your brand and your customer trust — full stop.
This has been very energising and I can see that our language on digital has certainly evolved. Congratulations to Catherine and Stephen on helping ITC build this important arm for our marketing efforts and for developing our smart managers into even better AI first marketers.
Hemant Malik
Foods, ITC Limited
Divisional Chief Executive
The content is awesome – perfect for what the team needs. Just wanted to say thanks for the sessions – glowing feedback; this is top notch.
Isaac Lowrie
Group Head of Growth
Engaging, insightful and actionable; the Toms’ training lifted our understanding, use and execution of our digital channels across the team. The results have exceed our expectations. Thank you Catherine and Steve.
Lincoln Snell
Head of Corporate Markets, NAB
AI training that solves real problems (and pays for itself)
We know training’s a big ask. Your team’s stretched, targets are tight, and budgets are under pressure. But here’s the reality:
Not training costs more—inefficient workflows and wasted hours add up quickly. Our approach delivers ROI in weeks, not months.
Time Back. Focus on Driving Growth
Busy teams don’t need more tools—they need time. 85% of marketers save 4+ hours per week with AI - focus on work that actually matters.
Costs Down.
Results Up.
Reduce agency reliance. Optimise campaign performance. Deliver more customer value—without increasing spend. Learn to embed AI that earns its keep.
Safe, Smart
Adoption
AI can’t be trial and error. We train inside your tools and policies—so your team knows what to use, how to use it, and where the guardrails are.
Aligned Teams, Clear Direction
No more sceptics vs super-users. We get everyone speaking the same language, working towards the same goals, and using AI in ways that actually stick.
Your learning; your way
In-person or live online—whatever fits your team, setup, and schedule.
Same outcomes. Same results. Delivered your way—with the flexibility to mix formats to fit.
In Person Training
Perfect for strategy days, offsites, or tagging onto existing team meetups. Immersive, hands-on sessions that get cross-functional teams aligned and taking action—fast.
Live Online
Ideal for remote teams. Or when time is tight. Flexible, bite-sized, interactive sessions that help your team solve problems and apply AI skills in real time —wherever they are.
AI Budgets Are Growing.
Results Aren’t.
Budgets are rising. Pressure is mounting.
But without the right training, AI remains underused—and underperforming.
Your team doesn’t need more tools. They need the skills, structure, and support to turn AI into real results.
79%
of companies are expanding AI adoption in 2025
82%
of marketers believe AI will increase revenue
51%
still failing to see the ROI and benefits of AI
This workshop was a great mix of practice and theory, well suited to Marketers looking at incorporating Al into their day-to-day workflows. Working with the Toms helped reinforce my experiments in Al as well as investigating new approaches I hadn’t considered before.
Alberto Polintan
Head of Data Analysis, NEC
The Toms are the best people I’ve come across in the digital space globally; they’re the answer to your upskilling prayers (and fab to work with!)
Victoria Edwards
VP Culture, Engagement & Change, Astro
What a brilliant workshop – we learnt exactly how to use AI tools to produce content, gain customer insights, enhance targeting and predict future market trends.
Amy Palin
Content Manager, Macquarie Telecom Group
See us in action
Grab a seat or bring your team along and join one of our free webinars to experience hands-on, practical AI marketing training.
In just 30 minutes, you’ll get bite-sized, value-packed content and a feel for our energy, style, and approach.
Why work with us
AI won’t deliver results without people who can lead from within. This hands-on session helps build the skills, structure and strategy to guide adoption, lead pilots, and scale success across marketing.
End-to-End Support:
From discovery to delivery, we’re right there with you—helping your team bridge skill gaps, solve challenges, and drive real results.
Expertise That Sticks:
We know marketing, we know AI, and we know how to teach skills that stick and drive lasting change.
Trusted by Leading Teams:
Our clients keep coming back because our sessions are practical, super-engaging, and deliver tangible results.
Clarity is the ultimate AI growth hack
Sick of guessing where AI fits, when to use it, and how to get your team on board? We’re here to help.
Book a 1:1 strategy call to chat about solutions for your team