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AI Core Skills
Turn AI curiosity into team capability.

Practical, hands-on training for the whole team – built inside your tools, tailored to your workflows, and designed to stick.

AI SKILLS CAPABILITY

Across three practical hands-on sessions, learn how to optimise your AI tools, apply AI to real work situations, and build no-code agents that automate repetitive tasks.

Less time in busy work, more time on impact. Greater confidence in the tools you've already paid for. And real, measurable change in how your team works day to day.

Format: Live online or in-person
Duration: 3 modules · 6 hours
Takeaway AI toolkit
Pre & Post Assessment
Build your programme from 3 AI modules
Co-created to your team
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Who'se this for?

Professionals at every stage who want practical AI skills built around your actual work. Practical enough to use the same day you learn it.

New to AI

Your team is getting started or ready to go deeper

Build the practical skills, confidence and shared ways of working your team needs to use AI properly.

Rolling Out Tools

You’re investing in Copilot, ChatGPT or Gemini

Help your team use paid AI licences well, not just access the tools and hope for the best.

Inconsistent Use

AI use feels ad-hoc across the business

Create shared standards, better workflows and clearer guidance so AI use becomes more consistent.

Mixed Capability

Some people are forging ahead, others need convincing

Bring everyone up to a practical baseline while giving confident users the next level of skills.

Course outline

Seven live, expert-guided sessions focused on the tools, workflows, and campaigns your team actually uses. Bespoke, hands-on training built around your real marketing challenges – so you leave with skills you can apply straight away.

What you master

  • Finding the highest-value AI opportunities in your daily work
  • Setting up your AI workspace for daily use
  • Writing prompts that reduce bias and get more reliable results
  • Giving AI the context it needs to think and work like you do
  • Safe, responsible AI use without creating risk at work

Resources you get

  • Optimum Setup Guide: step-by-step configuration for your AI tool
  • Tone of Voice Training: teach AI to write like you
  • Guardrails: a practical framework for safe, responsible use
  • Interactive Prompt Tool: instantly test and improve any prompt

Outcome: Leave with a working AI setup and the confidence to use AI safely and effectively from day one.

What you master

  • Mapping your role into the tasks where AI saves the most time
  • Improving research, analysis and planning with the right workflows
  • Making better decisions with AI-assisted data and analysis
  • Reducing repetitive work and operational friction
  • Getting organised with AI workspaces and projects for more consistent work

Resources you get

  • Role-Specific Use Cases: live demos mapped to your job and industry
  • Prompt Templates: ready-to-use prompts for your most common tasks
  • Project Setup Guide: organised, consistent and shareable workspaces for teams

Outcome: Leave knowing exactly where AI fits in your role, with prompts and workflows ready to use the same day.

What you master

  • What AI agents are, how they work and where they add real value
  • Building no-code agents inside your tools, including Copilot, ChatGPT, Claude or Gemini
  • Automating tasks, improving processes and solving real workflow problems
  • Testing and deploying agents safely with clear instructions and boundaries

Resources you get

  • Agent Playbook: best-practice guide to building reliable agents
  • Step-by-Step Workflows: ready-to-use systems you can deploy immediately
  • Safe Agent Checklist: get everyone building from the same foundation
  • 30 Day Adoption Tracker: crowdsource ideas, agents built and agents used

Outcome: Leave with a working agent, practical building experience and the confidence to scale AI across your team, starting immediately.

What you'll walk away with:

Every Core Skills program includes a working toolkit your team can build from. Everything below is yours to adapt, refine and roll out. 

AI Prompt Library
Guardrails Frameworks
AI Tool Optimisation Canvas
Workflow Mapping Canvas
Project Setup Templates
Interactive Agent Builder
30-day Adoption Tracker
Pre + Post Capability Report

What people say

Every programme is built around your team’s tools, workflows, and priorities – from first conversation to confident AI adoption.

This was without a doubt the most engaging and relevant training I have done in the last 10 years!
I’ll admit, I went in feeling a little apprehensive – unsure how it would translate into my day-to-day work. But I’ve come away feeling genuinely confident and excited about the opportunities  Stephen Toms was still full of beans after 6 hours of training and was an absolute gun!

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Nicole Rennie

PNO Insurance
Head of People and Culture

I just wanted to  thank you for facilitating the session yesterday, in particular your delivery and energy. We’ve never had such positive feedback from team training like this before. 

Leading in, I looked at my calendar thinking, this is going to be along Friday, but to be honest, at the end of the session, you left me gasping for more.

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Brad Free

Kagome Australia
CEO

Engaging, insightful and actionable; the Toms’ training lifted our understanding, use and execution of our digital channels across the team. The results have exceed our expectations. Thank you Catherine and Steve.

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Matthew Draheim

Head of Corporate Markets,

Frequently Asked Questions

+ Do we need specific AI tools or licences?
No. We work inside the tools your team already has access to - ChatGPT, Claude, Gemini, Microsoft 365 Copilot, or AI features within your existing platforms. If you're unsure, we can help you identify what licences and access you need based on your goals, workflows, security requirements, and level of AI maturity.
+ What format is the training delivered in?
Our sessions are highly engaging and highly practical because you learn AI by doing, not by watching. You'll be logged on, working with real tools, practical prompts, and workplace tasks so you can apply what you learn straight away. Always delivered live, they can be in-person or online, at a pace that suits you. Each session is recorded and hosted in your private learning hub so your team can revisit and apply what they've learned in their own time.
+ Is this training suitable for mixed-ability or cross-functional teams?
Yes. The training is designed for teams with different roles, confidence levels, and AI experience. We tailor sessions to your organisation's tools, workflows, and priorities so beginners build confidence while more experienced users learn how to apply AI in a more structured, consistent, and safe way.
+ How do you actually change behaviour, not just deliver training?
We focus on implementation, not just education. That includes assessing your starting point, identifying high-impact use cases, delivering practical training, and supporting adoption through habit change, usage tracking and drop-in clinics. This is how the change becomes part of everyday work, not just a one-off session.
+ Does the training cover safety, data privacy, and responsible AI use?
Yes. We align with the Australian Government's responsible AI guidance, ai.gov.au, and work within your internal company policies. Safety, data privacy, and responsible use are built into every demo, example and workflow. Your team will learn what information is safe to use, what to avoid, how to work within company policies, and how to apply AI responsibly in day-to-day work.
+ Can we run a trial or taster session before committing?
Absolutely. You can join one of our public webinars or we can run a short taster session for you in-house. Contact us to chat about what would work best for your team before deciding what comes next.
+ What if I'm not at a company, or I'm a freelancer?
That’s exactly what our cohort programmes are built for. Head to our programmes page, pick the one that matches where you’re at, and book on. Or contact us if you’d like advice on the best fit.

READY WHEN YOU ARE

Let's build the right programme
for your team.

Tell us where your team is at with AI, and where you want them to be.
From custom programmes to AI strategy days and full skills learning pathways; we’ll figure out the best way to get you there.

Our latest resources

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